Businesses spend a lot of time and effort on acquiring and retaining customers. No matter what sort of business you are running, one thing is for sure, cold emailing plays an important role in your marketing and sales efforts. Cold emailing plays an integral part in the process of outbound sales and lead generation.
While cold emailing can be undertaken manually, using Best cold email softwares would make your job a lot easier and more seamless. To run a successful cold email outreach, you need cold emailing software that will yield favorable results. With so many different options available, all promising to boost your revenue, the process of selecting the right one can be challenging.
So what sort of software should you choose? What features should you be on the lookout for? Before browsing through this list, take a couple of minutes and write down the goals for your cold email outreach campaign. Your goals will help you in picking out the right cold email software fitted for your campaign.
We have compiled a list of the 15 best cold emailing software to help you narrow down your list and aid in achieving your goals:
Saleshandy is a sales engagement platform that enables sales teams to scale their email outreach seamlessly. Campaigns on Saleshandy are the easiest to schedule and you can send hundreds of emails to your leads at once. You can also personalize your email campaign using merge tags and can automate follow-ups based on engagement on the last email.
Features
- Personalized email campaigns: The mail merge feature allows you to personalize each and every single email in your campaign. Simply upload your CSV file and verify the email addresses to reduce bounce rates. Saleshandy allows up to 20 personalized data fields, making your email appear as if it were written specifically for the individual.
- Automated follow-ups: Set up auto follow-ups for individual and mass emails with unique cycles at different time zones. Get engagement rates with each follow-up email sent out to weed out uninterested prospects.
- Email tracking (real-time notifications): Email tracking is available for Outlook and Gmail both. The option to turn on tracking can be manually undertaken in the compose window. Email links can also be tracked to gauge the interest level of the recipient. Real-time pop-up desktop notifications are available for immediate action.
- Email templates: Use email templates with merge tags to personalize your content; or use HTML templates to customize your email design. Saleshandy offers an unlimited library of templates for you to choose from. You can upload your own pre-existing templates for your team as well.
- Custom tracking domain: Create your unique custom tracking domain to track email links and ensure deliverability.
- Detailed analytics: Each functionality mentioned above offers detailed analytics such as open rates, bounce rates, deliverability rates, template performance, and many more.
Pricing
- Regular $9 (User/Month)
- Plus $22 (User/Month)
- Enterprise (User/Month)
- Free forever version available
14 days free trial available for all packages
SmartReach.io is an email outreach software designed to allow users to automate their campaigns and generate leads. This software has advanced hyper-personalization and scheduling, which have a direct impact on response rates.
Features
- Send and receive emails from multiple email service providers (GSuite, Office365, Outlook, Mailgun, and SendGrid).
- Email accounts integration
- Unlimited campaigns
- Custom merge tags
- Detailed analytics
- Spam test reports
Pricing
- Standard $24 (Per Month)
- Pro $39 (Per Month)
- Ultimate $59 (Per Month)
- 14 days free trial available for all packs
Woodpecker is a cold email tool primarily used by B2B companies to engage with prospects across several channels. This email outreach tool lets you craft personalized messages ensuring deliverability to the recipient’s main inbox. A/B split testing is included in this software to experiment with your campaign.
Features
- Custom domain tracking
- AI-backed analytics and insights
- Email tracking – open and clickthrough rates
- One dashboard to manage all prospects
- Templates
- Personalization
- CRM platform integration
Pricing
- Pricing is dependent on your needs and add ons (Starting price is $39 per month)
Yesware is a sales productivity tool designed as an add-on for Outlook and Gmail. The platform provides users with features in line with the needs of a salesperson. The product easily plugs into your inbox, allowing users to use its features where they already work.
Features
- Email tracking and automation
- Customizable templates
- Link activity
- Workflow management
- Meeting scheduler
- Linkedin Integration
- Chrome extension
- Outlook add on
Pricing
- Pro $15 (Per User/Month)
- Premium $35 (Per User/Month)
- Enterprise $65 (Per User/Month)
- 14 days free trial available
Mailshake is a sales engagement platform and email outreach software that is meant for cold emails. The software connects with all of the popular email service providers. Mailshake allows you to engage with prospects through email, phone, and social media all in one dashboard. This tool has the option of 3rd party integrations to thousands of apps.
Features
- Automated email outreach
- Detailed analytics
- Lead catcher
- Dialer (VOIP Phone calls)
- Multi-channel outreach sequences
Pricing
- Email outreach $59 User/Month
- Sales engagement $99 User/Month
Gmass is a powerful mass email tool designed specifically for Gmail. This tool is unique as it operates as a plugin and can be used within Gmail. Emails can be automated right from your inbox.
Features
- Mass emails in Gmails
- Mail merge with Google sheets
- Email reporting analytics
- Automatic follow-up emails
- Behavior-based campaigns
- Email list builder
Pricing
- Individual
Standard – $12.95 (Per Month)
Premium – $19.95 (Per Month)
- Team
Premium (5 Users) – $89 (Per Month)
(Plan available for different number of users, max 100 users)
Snov.io is a sales automation tool that combines email verification, lead generation, and email sending tools. It is an efficient contact management and cold outreach tool used to streamline cold emailing. This tool has over 2000 integration options.
Features
- Email verification
- Drip campaigns
- Track sent emails in Gmail
- Email finder
- 2000+ integrations
- Automated email responses
- High volume email sending
Pricing
- Email campaigns $28 (Per Month)
- Freemium plan available
Lemlist is a cold email outreach platform that prioritizes personalization. Text, images, videos are all these visual elements that can be created in Lemlist. SaaS companies generally use this tool to automate their email campaigns and streamline lead generation activities.
Features
- Email automation
- Schedule automatic follow-ups
- Generate images and videos
- Integrations
- Lemwarm (email deliverability resolver)
Pricing
- Email warm-up $29 (Per Month)
- Email outreach $59 (Per Month/User)
- Sales engagement $99 (Per Month/User)
Reply.io is a multichannel AI-powered sales engagement platform that automates various customer processes throughout their journey. This tool makes it easy to scale multichannel outreach, acquire new customers, generate more leads and boost ROI.
Features
- A/B testing
- Email automation
- Reporting system – delivery rates, bounced emails, link clicks, and more
- Calendar – meeting booking
- AI email assistant
- Email validation
- Dialer – direct and triggered calls
- LinkedIn Automation
Pricing
The pricing below is for the business package (individual user packages are also available).
- $70 For 3 Users (Per Month)
- $60 For 5 Users (Per Month)
- $50 for 10 Users (Per Month)
- Free trial available for 14 days
UpLead is lead intelligence and prospecting software that provides verified B2B contacts and data. Their database includes over 54 million B2B contacts helping you connect with highly qualified leads. The data available will help you enrich your existing lead database to minimize email bounce rates.
Features
- Data enrichment
- Email finder and verifier
- Lead generation
- Prospector tool
- Bulk lookup
Pricing
- Free version $0
- Essentials $74 (Per Month)
- Plus $149 (Per Month)
- Professional $499 (Per Month)
Salesmate.io is a cloud-based CRM platform for teams to manage their sales outreach and customer-facing interactions. This is a powerful tool for team collaboration for cold outreach and CRM activities all unified on one platform.
Features
- Automated emails and follow-ups
- SMS sending
- Smart emails
- Built-in dialer
- Email sequencing and personalization
Pricing
- Starter $12 (Per User/Month)
- Growth $24 (Per User/Month)
- Boost $40 (Per User/Month)
- Enterprise – Custom pricing
- 15 days free trial available
Close is a CRM software designed to manage customer relationships and generate leads. This software allows you to text, call, email your leads without any add-ons. Cold emailing can be managed from a single dashboard, whilst simultaneously creating tasks for other team members and streamlining your workflow.
Features
- Automatic follow-up reminders
- Personalized templates
- Sending of bulk emails
- Find data on your leads in seconds (smart search)
- Powerful reporting (team performance and email campaign performance)
- API integrations
Pricing
- Starter $29 (Per Month/User)
- Basic $69 (Per Month/User)
- Professional $99 (Per Month/User)
- Business $149 (Per Month/User)
- 14 days free trial available
Mixmax is a leading sales engagement platform used for email communication and sales productivity. This tool helps convert prospects into customers by using personalized 1-to-1 communication. MixMax automates repetitive tasks and organizes daily workflows increasing productivity.
Features
- Meeting scheduling (built-in calendar)
- Email tracking and insights
- Templates
- Automated sequences
- Workflow management
- Autocreate
- Integration into CRM software
Pricing
- Free Plan $0
- Starter $9 (Per User/Month)
- SMB $24 (Per User/Month) (14 days free trial)
- Growth $49 (Per User/Month) (14 days free trial)
- Enterprise – Custom pricing (demo available)
QuickMail.io is an email outreach tool that focuses on automating outbound cold email campaigns. This tool helps your team build a predictable sales pipeline, reach out to cold prospects through emails, and convert cold leads into warm leads.
Features
- Automated follow-ups
- Contact duplication prevention
- Live notifications
- Out-of-the-office detection
- Drip email campaigns
- Contact management
- Event triggered actions
- Analytics
- Bounce detection
Pricing
- Free $0
- Starter $49 (Per Month)
- Pro $69 (Per Month)
- 14 days free trial available
Klenty is a sales engagement platform that is designed for sales teams to personalize their prospect’s intent. Using Klenty, several processes can be automated such as follow-ups, tracking engagement metrics, and sending cold emails. Klenty aims to accelerate workflows and keep your sales team on top of things with the right balance between personalization and automation.
Features
- Automated follow-ups (emails and calls)
- Detailed analytics and intelligence
- Sales cadences
- Email automation and personalization
- Prospect list management
Pricing
- Startup $35 (Per User/Month)
- Growth $60 (Per User/Month)
- Enterprise $100 (Per User/Month)
- 14 days free trial available
Important Features To Keep In Mind When Choosing The Right Cold Email Software
- Email Tracking
Email tracking helps organizations learn what type of content is eliciting a response from their prospects. Research conducted by OMC, an email intelligence company, revealed 99% of bulk emails are tracked. Why? Because email tracking metrics matter and contribute to the larger scheme of things. As marketers and salespeople, we are short on time, we need to focus our time and efforts on prospects that are genuinely interested in our products/services. If you reach out to 100 prospects in one day and have no email tracking, you cannot identify warm leads. Thus, choosing software that has this feature is essential for your email campaign. Some important email tracking metrics include open rates, link clicks, deliverability rates, bounced emails, conversion rates, click-through rates, etc.
- Mail Merge
Imagine manually entering the details of your prospect in each email. That would probably take you days! Thanks to technology, we don’t have to waste time on such activities. Mail merge is a feature that allows you to export your data (name, address, phone number, email address, etc of prospects) into a pre-existing template. The information on the spreadsheet containing separate data fields is merged into the template; personalizing each email automatically. Cold emails require sending out emails in large batches, and the mail merge feature is highly efficient in personalizing the content of the email. Additionally, without personalization, recipients generally view the email as spam affecting your deliverability and sender reputation. So, choose a software that has the mail merge feature to increase open and response rates.
- A/B Testing
A study conducted by Litmus found that 39% of brands don’t A/B test their email campaigns. That is a missed opportunity! Every email you send out is essentially a mini-experiment of some sort. But how do you know what’s working and what’s not? That’s where A/B testing comes in. In order to understand what’s eliciting a response, A/B testing helps you gain insights into the minds of customers. Instead of sending one exclusive email, A/B testing allows you to send two emails and track the metrics of both of them to see which is performing better and closer to your goal. The data gathered can be used to tweak existing campaigns and increase conversions also.
- Automated Follow-Ups
Managing a lot of prospects is a tough job. If one prospect hasn’t replied, or if one of them has, tracking and creating follow-ups will be a blunder! Automated follow-ups allow you to create email campaigns with pre-created follow-up and trigger events based on the prospect’s activity. This is much easier to manage and track. In doing so, you save time and focus your efforts on hot leads and converting them into paying customers. The best part about this feature is that it keeps running in the background, slowly moving your leads up the sales funnel and increasing conversions.
Conclusion
Before selecting the right cold email software, consider the needs and goals of your outreach strategy. What sort of features will help you achieve your goals?
Lead generation is important for every organization—certain features of cold email software aid in accelerating the process of closing deals. Most tools listed above offer 14 days of free trials, so try out the tools and see which works the best for your organization.
The proper cold emailing software can help you achieve the results you desire. So pick wisely!
Happy cold emailing!